Ayesha Ziya 1 fragrance launch 

I’m sure you’ve all seen the iconic Ayesha Ziya perfume bottles all over Instagram over the last few years and more than likely smelt at least one of her fragrances. She started off with Irum (my favourite out of them all!) and then went on to release The Oud, Islah, Signature Oud and Royal Mirage. The brand has gone from strength to strength with the scents even being turned into candles and more recently refreshing towelettes. The signature black bottles with tassels and gold font have become synonymous with the Ayesha Ziya name but today I am bringing you something different from the brand; the new 1 fragrance.I recently received the new fragrance and the packaging has had a complete overhaul. The new bottle comes in polished glass with a textured gold gift box. This fragrance contains a combination of Sandalwood, Amber and of course Oud making this a very strong scent. One wee scoosh and I could smell it on me all day!I spoke with Ayesha about the inspiration behind this new scent and she said that she wanted to create something unique with a luxurious design that you can proudly carry with you wherever you go. You certainly can do that and I think this one will sit firmly in my handbag but I will definitely use it sparingly because like I said earlier, with this one, a little bit goes a long way. I believe that 1 marks the beginning of a whole new numbers collection so I wonder what 2 will bring us?

The bottle comes in 100ml, is priced at £99 and you can purchase yours here:


I absolutely love the new design and like the fact that Ayesha has moved on to using glass for her bottles. I remember her showing me a graphic for the new bottle at the beginning of the year when we she was in Dubai when it was just at the design process so it was really cool actually seeing it all made in person! Yes, the bottle is different but make no mistake; 1 is an Ayesha Ziya fragrance through and through. I look forward to seeing where she goes with her brand next and can’t wait to see number 2 in the near future.

Let me know what you guys think when you get yours!


Miss Mulberry