I’m sure you will all agree that the brand Ayesha Ziya is one that we have all seen on our Instagram newsfeed almost daily over the last year or so. I will be honest, at first even I thought what is all the hype about?! I was seeing all the bloggers that I follow reviewing/promoting this new brand and it wasn’t until I actually tried the perfumes for myself that I realised why brand Ayesha Ziya became so well known so quickly.
However, there is only so much effective marketing and promoting you can do. Truth is if your product sucks then people might buy it once because a blogger said it’s good but that isn’t going to happen again is it? Unless they love the product the first time round! Hence, I only ever feature products which I know people will like and want to buy. Kudos to the Ayesha Ziya team for managing to create the hype that surrounds the brand and getting a completely new brand out there for customers to buy and be featured within British Vogue all within a year. Quite a feat in this day and age when there are so many businesses trying to break through the ferociously competitive beauty industry.
Break through? I’d say Ayesha Ziya has certainly managed to do that in a very short space of time. I recently met her in Dubai whilst she was out here for work organising the launch of her three new perfumes. I was so intrigued by her and just how quickly she has managed to create a success story out of her business. I managed to convince her to let me interview her for the blog so you guys can find out a little bit more about the woman behind those perfumes that you just keep schooshing! 1) How did the brand Ayesha Ziya come about and what made you launch a perfume business?
Growing up ever since I was a little girl I would always admire my mum’s luxury perfume collection, the divine smell of my mother always made me fall in love with her oriental fragrances and I wanted to grow up smelling as beautiful as she does. Living in Dubai for many years made me certain I wanted to launch my own collection in the UK. After completing a perfumery course, Ayesha Ziya Fragrances launched in February 2015 – my dreams came true!
2) From your initial idea to production how long did it take for your vision to materialise and for that first bottle to be ready?
Approximately 3 years.
3) Where are your perfumes and packaging manufactured?
Different aspects of the perfume are sourced from different parts of the world. However, they are all put together in the Middle East.
4) What is different about the 3 new perfumes you are launching in comparison to the first two that have been so loved by people around the UK?
The first two perfumes were a learning curve for me. I put in so much research and hard work to blend the perfect ingredients to achieve the two unique and much loved fragrances. Now, being more experienced in the manufacturing of perfumes, I was able to use my knowledge and expertise to experiment with new blends to bring even more everlasting fragrance tones which are found in the three new perfumes I’ve launched. The scents are different from the first two, but I’ve kept the same high quality level of ingredients to produce them – I wanted to create something that stayed for even longer and I feel with the new perfumes this has been achieved
5) 2015 was a big year for you! How are you going to top it this year?
Ayesha Ziya Fragrances will most definitely be starting the year with a great start! The launch of our three new fragrances will be a massive part of the early year. We have got some more exciting things coming along in the year without me revealing too much… Let me give you one little hint…fragrance candles… So keep an eye out!
6) Can you share something with my readers about your journey that you haven’t shared on social media before?
With thousands of brands on the market, when I started the journey to create my first fragrances, I knew the bar was raised very high with the level of quality already available on the market. I knew I had to bring to the table something that was unique, something that was enticing, something that ‘you’ would all fall in love with. I spent almost a year on my ventures to research the market on fragrances. To learn how they were created and to learn what ingredients could b mixed together. I always had a dream. To create my own fragrance line that would be a high standard on the market. I didn’t just dive in – it would have been so easy to do so, but I knew I would make mistakes and this is why I took almost a year to get all the knowledge I could before pursuing in the practicality of my journey. When I did finally decide on Middle Eastern flavours after realising how the market was growing in this sector, Irum and Oud were born. With every business there are hard times and good times, but for me the hardest challenge I faced was finding loyal friendship within the business. I came across challenging obstacles which were hard to tackle while developing the brand but with every twist and turn came a new lesson that was learned!
7) Do you have any advice for budding young entrepreneurs who may wish to turn their vision into a business?
Having your own business is never easy. No matter how good it sounds, it will always bring to the table new challenges; new obstacles to overcome and you can sometimes find yourself wondering whether tomorrow’s going to be a better day. But at the same time, build your business correctly, with passion and hard work and never giving up on your visions to create something better, and success will come. I’ve learnt in business you need to think quick, you need be know your marketplace well, you need to listen to your customers, and at the same time, have enough patience. When you sow your seeds, your garden won’t flower overnight. Treat your business like a garden with seeds. Water it well, look after it, and watch the seeds blossom into the beautiful flowers you’ve waited for.
I am one of the first people to get their hands on the three new Ayesha Ziya perfumes so I thought I would give you a little insight into the woman behind the perfumes before I blog about them. They smell absolutely AMAZING and I already have a favourite. Ayesha has also kindly provided a special discount code for money off on all her products if you read my blog. I will be bringing you the first look at new perfume number 1 on Sunday so look out for my next post!
Until then, love and kisses.